ABSOLUT SWOP SHOP: MIX UP YOUR DRINK & MIX UP YOUR OUTFIT. This is a social platform to launch Absolut’s new diversity bottle during London Fashion Week...

PROBLEM: LFW can be seen as elitist and ‘fast fashion’ can be seen as a serious environmental problem (landfill)…and in the age of austerity Gen Z can’t afford to refresh their wardrobe as often as they would like.

SOLUTION: ABSOLUT SWOP SHOP….It doesn’t cost the Earth for a new outfit…In just one party, there’s thousands of creative outfit combinations…What better way to show unity than to MIX UP your outfit…The SWOP SHOP platform also allows people to swap clothes online too, creating millions of new outfits for free.