FAN OF THE MATCH is a global 360 activation promoting Budweiser’s sponsorship of the Brazil World Cup.

The Fan of the Match app allows fans to watch games on mobile and tablet and offers a real time interactive second screen experience that gamifies the entire tournament.

The app connects your socials with fans all over the world and lets you compete against them for the coveted tile of Fan of the Match. Everyone is a player - the more likes and reposts your commentary has, the more points you earn towards the Fan of the Match title.

You could win tickets to World Cup games, VIP experiences at Bud Fan Parks around the world or you could win the ultimate prize, meeting the superstar players - Fan of the Match will present the Man of the Match Award (owned by Bud) at the quarter, semi and final matches. Meet the the World’s best players and party at the VIP Budweiser Hotel in Rio - it’s time to prove you are the FAN OF THE MATCH