TRAVEL YOURSELF INTERESTING
This is a campaign that I co-wrote and directed. Working closely with Youtube and Facebook we developed executions that were specific to certain times of day, 'Friday night surfers' for instance. This is a tongue in cheek dig at the digital age, mocking people for experiencing things via Youtube and Facebook instead of 'Traveling Themselves Interesting'.
FILM 1: Mocking 'lunchtime surfers' Youtube.
FILM 2: Music search, mocking 'autotune halfwits'.
FILM 3: Mocking 'weekend wasters' Facebook.