McDONALD’S FRY-FUTBOL 'REALTIME SOCIAL'

FRY-FUTBOL was Facebook’s most successful social campaign EVER! With over 500 MILLION likes globally. A ‘realtime social’ campaign celebrating McDonald’s global sponsorship of the FIFA World Cup, in which we reenacted all of the goals from every game in an amusing way providing people with tomorrow’s social currency - we would watch the live game, write a script and shoot through the night ‘REAL TIME SOCIAL’. The finished films would appear in 20 million football fans’ Twitter and Facebook feeds the next morning sparking conversation all over the world about last night’s game. The campaign was huge hit with 64 executions covering all 64 matches!