This is not just any Christmas campaign….At Grey London I looked after M&S and one of the highlights was the big budget (£3 Million) 360 celeb Christmas campaign 10 x TVC spots including the 90 second launch film, where we created a huge experiential M&S Christmas Market, which cleverly combined the M&S signature ‘slow mo’ food porn’ with live action, thousands of real people and few celebs…

Social is a huge channel for M&S, particularly with their Celeb Tasting Table but we also allowed the public to interact with the famous ‘food porn’ - pouring the gravy over the turkey, lighting the Christmas pud, adding a dollop of cream to a mince pie or even popping the cork on the Prosecco all in mouthwatering slow mo’…(your reward for sharing/interacting was a money off voucher).

Hundreds of thousands of shares, likes and voucher downloads put M&S firmly back on top of the Christmas food charts - their most successful campaign ever. This is Not Just Food is now part of British culture (when said in a sexy, sultry, ‘food porn’ voice of course :)