This site complimented the 'SLAG OF ALL SNACKS' campaign and had millions of hits and was the first interactive video execution done by a brand.
When you loaded up the site, loads of other amusing popups would would appear - like Slave2Noodle.com, or PotSwapping.com (like a porn site... apparently). The Hysterical Girlfriend Game was one of these pages….
As well as 2 Cannes Gold Lions, this also recently won a Campaign Best, Campaign Magazine Best Digital Ad of the Decade, Campaign Best FMCG campaign, One Show Silver, London International Award Gold, Creative Showcase Gold etc…