Homemade is a social content hub for Sainsbury's that celebrates home cooking and all of its beautiful imperfections. Partnered with the Huffington Post, the site presents a mix of recipes, news and competitions. The Homemade site allows you to create your own Scrapbook which allows you to collect and share all of your favourite recipes with friends and family and the Homemade community…It’s all about encouraging people to have a go at a recipe and to post their pics. The site even allows you to instantly add all of the ingredients that you need to your basket.